Airbnb and Hult collaborate on groundbreaking global research project Hult Blog

Please note: Hult Real-time Research is no longer offered. Hult International Business School is setting up a collaboration network with inspirational and innovative companies that are shaping the global business landscape. Some of the world’s most exciting, disruptive companies are open to new ways of working to gain valuable information about their markets. Hult students can deliver the insights these organizations need. Through these corporate partnerships, Hult has created Hult Real-time Research (HRR) — a truly global market research engine. This research engine can identify and test ideas, markets, competitors and business models for any organization. Hult Real-time Research gives students the opportunity to work with senior leaders and managers of these companies and deliver meaningful solutions to their most pressing business challenges. Hult Realtime Research provides students with an unforgettable, multicultural, and real-life experience that enhances your personal and professional skills and allows you to make a positive difference for organizations and the world as a whole.   Jacqueline Oliver, Master of International Marketing Class of 2016 and participant in the Airbnb Hult Realtime Research project Hult has already completed the first project with Airbnb – the company that has transformed the face of an entire industry – where Hult students were instrumental in accelerating Airbnbs go-to-market strategy. Hult has already completed the first project with Airbnb where Hult students were instrumental in accelerating Airbnbs go-to-market strategy. The Airbnb-Hult Real-time Research project Fourteen Hult graduates, located in Dubai, Shanghai, London, New York, Boston and San Francisco, had 8 weeks to conduct a research study, which included both primary and secondary research methods. The findings were presented in-person to Airbnb’s Global Head of Hospitality and Strategy, Chip Conley, and the organization’s most senior executives, enabling them to make a more informed decision about their strategic direction. Through this unique experience, they delivered a product that was instrumental in accelerating the organization’s go-to-market strategy. We talked to two Hult alumni who participated in the Airbnb Hult Real-time Research project to find out what the experience was like from a student perspective. Jacqueline Oliver is from the Netherlands and studied Master of International Marketing at Hult’s San Francisco campus, graduating in 2016. Thomas Lorenz is from Germany and also studied in San Francisco on Hult’s Master of International Business program. He graduated in 2016 and is now an Associate at The Boston Consulting Group. Here’s what they had to say about the Hult RealTime Research project with Airbnb: Why did you decide to participate in the Airbnb Real-time Research project? Jacqueline: I decided to participate because it gave me the opportunity to make an impact, which is something I pursue on personal and professional level. We were able to perform in-depth research and develop strategic recommendations for a well-known, disruptive company, which subsequently allows Airbnb to make an impact in the industry it operates in. Thomas: It was a fantastic opportunity to collaborate with Hultians across the globe and to learn more about our diverse student backgrounds. What new skills and/or knowledge did you gain on the project? Jacqueline: The skills/knowledge that I have enhanced due to this project are flexibility (due to time zones, which means having meetings very early in the morning or late in the evening), primary research skills, data analysis, and the development of realistic strategic recommendations. Thomas: The main skill I have gained is to manage complexity simply by being 100% organized. What value did the experience add to your employability and/or resume? Jacqueline: During my application processes, future employers were always very intrigued when they saw that I contributed to a large-scale research project for a well-known company. It allowed me to answer their questions with real life examples from the project, and demonstrate my capabilities, experience ,and potential in a clear way. Thomas: Critical thinking as well as problem solving were two valuable skills I certainly developed further. Has the experience made you a better colleague or leader? Jacqueline: The project has definitely contributed to my team -and leadership skills. The fact that I was able to contribute on a strategic level allows me to become a better leader in the future, as this requires profound strategic thinking capabilities as well. In addition, the project enhanced my team skills since I got the opportunity to collaborate with colleagues from all over the world who each possess unique work styles, strengths and ideas. This requires a lot of flexibility, trust, and empathy, which is in my opinion essential for a smooth collaboration. Thomas: It certainly helped me to better understand the complexity of an international staffed project. What value do you think Hult adds to organizations through these types of projects? Jacqueline: Hult students can provide organizations with a different perspective on challenges and find solutions by using the latest methodologies and deploying their millennial mindset. Thomas: Hult is relevant, diverse, international and unique in its way of teaching the art of business this makes it appealing to many organizations around the globe. Would you recommend other students/alumni participate in Realtime Research projects? Jacqueline: Yes! I would definitely recommend taking part in Hult Realtime Research projects. It provides you with an unforgettable, multicultural, and real-life experience that enhances your personal and professional skills and allows you to make a positive difference for organizations and the world as a whole. Thomas: Of course! Take this unique opportunity to learn what it means to be a part of a global team. We’re looking forward to seeing what future Hult Real-time Research projects bring, and are excited for our next collaboration. We will be releasing details on the next project very soon Learn more about Hult’s research. Make the most of what your career has to offer with a Masters in International Business from Hult. To learn more, take a look at our blog This Hult MBA Is Building The Airbnb Of Live Music, or give your employability a huge boost with an MBA in international business. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .