Tuesday, May 19, 2020

Essay on Dolce and Gabbana Perfume Advertisement - 719 Words

Dolce and Gabbana Perfume Advertisement I will be looking at the advert for the Dolce Gabbana perfume. This particular advert is trying to persuade the audience to buy both the male and female version of the perfume. To analyse this advert I will be using the key concepts. The advert has 3 main colours in it. The first is a light brown colour that is the background to the advert and also the same colour as the skins of the models. This brown is a warm positive colour, which portrays a warm positive image to the perfume when you first set eyes on the image. The other two colours in the picture are black and white. The white is worn by the male and the black by the female. The white on the†¦show more content†¦As I mentioned earlier some of the connotations may include the link of white to purity and goodness and black to evil and mischief. The other thing that people will interpret from the image is that you could get a semi naked male/female like the one in the advert from using this perfume! Or even if you have a partner, they could look/act like this to you if they have this very perfume. But of course for each audience member the reaction will be different depending on their situation and how they connote things they see. The non-verbal structures in this advert add a lot to the meaning. The way the 2 people are holding and caressing each other gives the feeling of them being very passionate and sensual, which of course makes the audience think that its the perfume which has made them behave in this way. The facial expressions also show the reader how the 2 people in the picture are enjoying themselves and that wearing the perfume is a pleasurable experience! The clothing, or lack of, again puts the couple in a position of passion making the advert quite lustful. This will appeal to many readers who would like to be like the 2 models and therefore may buy the perfume under false pretences. On the whole the mise en scene is aimed to create a sexy feel to the advert and does this by having the complete advert focused on the 2Show MoreRelatedA Comparison Of Olympia Manet And A Dolce And Gabbana Perfume Advertisement1070 Words   |  5 Pagesobject. However paintings can also tell a story in itself, it can be a decora tive item in a billion-dollar mansion. Paintings can express emotions and ideas, or simply be enjoyed for their beauty. Both The Olympia Manet painting and a Dolce and Gabbana perfume advertisement, both represent its inner beauty. In both the pictures, the model is being their own selves and feeling the freedom. Although both the pictures have nude models, they have different purposes. According to Edouard Manet,TheseRead MoreComparing Perfume Advertisements Essays608 Words   |  3 PagesComparing Perfume Advertisements For my media coursework I’m going to look at two printed advertisements selling perfumes. One of them is called â€Å"very irresistible by Givenchy† and the other one is â€Å"rush by Dolce Gabbana†. I’m going to compare the slogan, the logos, target audience and the selling techniques used. The target audience refers to who will buy the product. The perfumes are both used by women primarily but the advertisements are aimed at bothRead MoreAssignment 2 Advertisement Analysis2042 Words   |  9 PagesCONTENTS `McDonalds Advertisement Analysis 3 Dolce Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertisingRead MoreThe Sexualization Of Women During Advertising Campaigns Affect The Young Generation Of 21st Century1685 Words   |  7 Pagesâ€Å"Will the sexualization of women in advertising campaigns affect the young generation of 21st century† Jaissie Ngan Digital photography 2015 WRITTEN DISSERTATION We have become a generation where we rely on certain aspects to help promote an advertisement. This can range from racism, feminism, sexism, ageism and even possibly religion, homophobia; the list can go on and on. This may concern very few people or many people; they may find it offensive or disturbing. Adverts have been around for hundredsRead MoreThe Media s Influence On The Society987 Words   |  4 Pagesof Dolce and Gabbana distributions. They were established in 1982, although this specific advert was spurred in the January 2006 Forbs magazine. In such an advertisement, the audience expects a demeanor of glamour, magnificence and appeal to be depicted. It is a typical tradition for a celebrity especially a prominent actor or model to endorse the item and in this case. A good example is Scarlett Johnson who is the focus of the present commercial advertisement for Dolce and Gabbana s perfume. SeeingRead Morecountry report on burberry Essay4154 Words   |  17 Pagesis the brand which Burberry is built upon. Its Cuts vary   BURBERRY SPORT - A sport inspired brand, inclined more towards the youth customer Burberry has various competitors that include: Gucci Prada Coach, Polo, Armani, and Dolce and Gabbana Burberry’s competitive positioning is suitable over long term. Whereas brand like Coach focuses more on  accessories and Armani and Polo focus more on  the apparel market, Burberry has succeeded in penetrating both the accessory and  apparelRead MoreRape Is A Universal And Inhumane Act Essay2041 Words   |  9 Pagesthe product in hopes they too with get many beautiful women. A well- known company that objectifies women to create a profit is Tom Ford. Tom Ford uses various parts of the body as a method to increase the sales and eventually the revenue of the perfume company. The strategy of influencing consumers to have false ideations of becoming similar to the models or socializing with models is â€Å"a social ideology regularly sustained and perpetuated by the TV-movie-radio-newspaper-popular culture network†Read MoreSemiotic Feminist Analysis Essay2546 Words   |  11 Pagesby the media, increasingly so in the last few years, but the objectification of wome n is much more common, in film, television and advertising. This stems from the â€Å"male gaze† theory: â€Å"more than just being an object of a gaze, the woman in the advertisement  becomes  what’s being bought and sold: â€Å"The message though was always the same: †¦Ã¢â‚¬Å"‘Buy’ the image, ‘get’ the woman† (Wykes, p. 41). In this way, the male gaze enables women to be a commodity that helps the products to get sold† (FAQ: What is theRead MoreAdvertising: Sex Sells Essay example1765 Words   |  8 Pagesin the magazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her? Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodiesRead MoreRepresentation of Female Characters in Italian Television Commercials1444 Words   |  6 Pageswith some difficulty, both the family and the career. This case shows the woman as a heroine with an extraordinary normality and a great courage. The dual role of worker and housewife, together with the rare function of guarantor appears in an advertisement for Mellin milk for children, whose slogan is I study it as a researcher, I choose it as a mom . The figure of the woman scientist that guarantees the quality of the product also occurs in the long-lived spot for the Lines à ¨Ã¢â‚¬â„¢s tampons, that shows

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.